In the Galaxy S21 range, Samsung has already unveiled what will be its best selling smartphones of the year. But now the company has confirmed what will be (by far) it’s most exciting new smartphones in 2021.
Flying under the radar, Samsung Display senior vice president Choi Kwon-young quietly confirmed during a company earnings call with The Elec that Samsung will develop radical new rollable and slidable smartphones in 2021.
The company did not offer any further details at this stage, but the prospect of such futuristic devices could reinvigorate a sector which has become increasingly stale in recent years. Moreover, all-new hardware would also result in new software interfaces and innovative app design to take advantage of these form factors. The prospects are mouthwatering.
Building on this, Samsung also confirmed it will expand its foldable Galaxy smartphones this year. Leaks suggest up to four new models will arrive, expanding the existing Galaxy Z Fold and Galaxy Z Flip lines with “small- to mid-displays”. Such a move should bring down the cost of these well reviewed but financially alienating smartphones, something which is critical if Samsung wants to achieve mainstream commercial success (the 2020 Galaxy Z Fold 2 starts from $2,000).
And this is where the big picture starts to come together. With early sales of the Galaxy S21 range again underwhelming, Samsung has all but lost the battle with Apple in traditional smartphone form factors. Consequently, the company is now moving on to the next battle ground: flexible smartphones.
That said, Samsung’s urgency to gain a head start is understandable. Apple’s own patents show the company is already hard at work on its first foldable iPhone.
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