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Roscomar’s Sneakers Take an ‘iPhone-Like’ Approach to Sustainability – Sourcing Journal

Roberta Fernandez by Roberta Fernandez
February 3, 2021
in iPhone
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Roscomar’s Sneakers Take an ‘iPhone-Like’ Approach to Sustainability – Sourcing Journal

Johan Olsson didn’t set out to sell sneakers, let alone so-called “sustainable” ones. “I was a private-equity guy who invested in brands,” he told Sourcing Journal. Somewhere along the way, however, Olsson became enamored with the idea of launching a direct-to-consumer company. He had some friends in the business, it seemed like fun and he…

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