Apple posted a dream quarter. Despite the closure of its stores, problems in terms of production and the need to adapt its classic keynotes to an unusual format, the brand registered significant growth.
His big bet from last year, the iPhone 12, paid off and became the revenue star for the Cupertino giant.
According to the report presented, the Cupertino company entered during the mentioned quarter a total of 111 thousand 004 million dollars, a figure that represents 21 percent more than what was registered during the same period of the previous year.
The progress understood by business areas is distributed as follows:
iPhone: 65,597 million dollars.
Mac: 8,675 million dollars.
iPad: 8.435 million dollars.
Wearables, home and accessories: $ 12.971 million.
Services: 15,761 million dollars.
“This quarter for Apple would not have been possible without the tireless and innovative work of each member of the team around the world,” said Tim Cook, CEO of Apple, while noting “we are satisfied with the enthusiastic response from customers to the unmatched line of cutting-edge products that we deliver during a historic Christmas season ”.
Since its launch, the new generation of the iPhone was expected to be a special boost for Apple, even higher than in other years.
The reasons were obvious. A new expected design, much more features associated with the firm’s services and, of course, the integration of options to use 5G networks.
Thanks to these advances, the division has set a new historical record in terms of revenue. also assuming a “historical record for our installed base of active devices”, as revealed by Luca Maestri, Apple’s chief financial officer.
Although the iPhone has proven to be a still very powerful weapon for Apple, the truth is that not all versions of its smartphone have been profitable and one of its proposals could be at risk of ceasing to be produced.
During the second quarter of this year, the iPhone 12 Mini could be discontinued due to not meeting expectations in terms of sales.
At the very least, JP Morgan analyst William Yang, who, as indicated by wccftech, estimates that Apple’s supply chain will stop producing the iPhone 12 in its mini version during the following months.
Thus, Apple’s plan would be to stop producing the Mini version of the iPhone 12 due to its weak demand to focus on other devices such as the iPhone 12 Pro that has more and more sales.
Although the iPhone 12 Mini was born in order to try to connect with a niche that is looking for more affordable devices, the truth is that consumers in this sector have at their mercy other options that offer greater advantages at better prices. They are even the person who might be more interested in the iPhone SS 2020 or even the iPhone 11.
Additionally, the Android ecosystem offers a wide range of mid-range and high-end devices at prices similar to the iPhone 12 mini, which could generate greater attraction for certain audiences.
Although with the iPhone SE, Apple was able to reduce the Android market, the truth is that the figures indicate that it was not a strategy that could be sustained in the long term.
By last July, it is already anticipated that the iPhone SE would have become the lifeline for Apple amid the slowdown in the smartphone market.
This was indicated by a report delivered by Counterpoint, which highlighted that the company led by Tim Cook managed to cope with the decline in sales of smartphones that was registered worldwide as a result of the pandemic.
According to this document, paying particular attention to what happened in the US market, iPhone sales would have decreased by 23 percent during the second quarter of the year, compared to the same period in 2019.
However, sales volumes continued to grow over the last three months, “especially helped by the iPhone SE”.
Either for the price, the functions or the atypical that in general terms this iPhone is, the reality is that the device allowed Apple to achieve something that perhaps any market seeks: to “steal” users from its main competitor.
And it is that from Counterpoint they assure that 26 percent of the buyers of the iPhone SE come from an Android smartphone.